Virgil Abloh × Mercedes-Maybach — Project MAYBACH

With Project MAYBACH, Virgil Abloh and Mercedes-Benz Chief Designer Gorden Wagener fused the spirit of exploration with high-end luxury, redefining automotive design. The result: a six-meter, fully electric off-road coupé that reimagines travel by combining rugged capability with the refined elegance of Maybach.

The collaboration extended to a capsule collection designed by Virgil Abloh in partnership with Off-White, the fashion label he founded. Featuring sand-colored vintage-wash tees, canvas baseball caps, and racing gloves, the collection embodies the adventurous essence of Project MAYBACH, offering a bold new perspective on the brand’s identity through Abloh’s innovative vision.

To showcase the capsule collection, we collaborated with photographer Lee Wei Swee to create editorial shots in a studio setting. The imagery features a curated backdrop of stylized landscapes, bringing the spirit of Project MAYBACH to life in a uniquely crafted visual narrative. The photographs were prominently featured, among other platforms, on the Off-White website during the launch of the limited capsule collection.