Off-White × Mercedes-Maybach — Project MAYBACH

The Project MAYBACH Capsule Collection, designed in collaboration with Mercedes-Maybach and Off-White, continues the legacy of the late Virgil Abloh, bridging the worlds of luxury automobiles and fashion.

Featuring sand-colored vintage-wash tees, canvas baseball caps, and racing gloves, the collection reflects Abloh’s bold vision and redefines luxury through an adventurous lens.

To showcase the capsule collection, we collaborated with photographer Lee Wei Swee to create editorial shots in a studio setting. The imagery features a curated backdrop of stylized landscapes, bringing the spirit of Project MAYBACH to life in a uniquely crafted visual narrative. The photographs were prominently featured, among other platforms, on the Off-White website during the launch of the limited capsule collection.