Mercedes-Benz — Never Stop Improving Snippets

“Never Stop Improving” is about the one thing that athletes and the C-Class have in common: they both relentlessly strive to get better every day. Mid 2018, we created four dynamic short films to showcase this shared mindset, each featuring one C-Class model – the Saloon, Estate, Coupé, and Cabriolet – alongside an athlete: a tennis player, a triathlete, a golfer, and a dancer.

Each snippet highlights the parallels between the precision and performance of the C-Class and the dedication and skill of the athletes. Through captivating visuals and seamless storytelling, these films bring the concept of continuous improvement to life – on the road and in sport.