"Never Stop Improving" is about the one thing that athletes and the C-Class have in common: they both relentlessly try to get better every day.
Mid 2018, we created the global C-Class campaign launch film together with Roger Federer, the South African sprinter Akani Simbine and the German Ghanian rapper $erious Klein.
Directors: We are from L.A.
Production company: Iconoclast
DOP: Adolpho Veloso
Edit: Simon Colin
Creative Direction/Agency: antoni
Client: Mercedes-Benz
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