Mercedes-Benz — Care for what matters

Together with Cédric Viollet we shot the photo series for the Care For What Matters campaign of the Mercedes-Benz S-Class.

Cédric’s signature use of warm tones, often shot during sunrise or sunset, perfectly suited the mood we wanted to create. We aimed for a golden-hour atmosphere, where the sun casts a soft, warm glow over the city. The series includes both shots of the S-Class alone and with models, showcasing the car’s elegance while connecting it to its surroundings.