Catharina Sonnenberg, Art Direction

  1. Mercedes-Benz Care For What Matters
  2. Mercedes-Benz Care For What Matters
  3. Mercedes-Benz Care For What Matters
  4. Mercedes-Benz Care For What Matters
  5. Mercedes-Benz Care For What Matters
  6. Mercedes-Benz Care For What Matters

Mercedes-Benz — Care for what matters


Together with Cédric Viollet we shot the photo series for the Care For What Matters campaign of the Mercedes-Benz S-Class.

Cédric’s signature use of warm tones, often shot during sunrise or sunset, perfectly suited the mood we wanted to create. We aimed for a golden-hour atmosphere, where the sun casts a soft, warm glow over the city. The series includes both shots of the S-Class alone and with models, showcasing the car’s elegance while connecting it to its surroundings.

Photographer: Cédric Viollet
Agent: Mirror Mirror Paris
Stylist: Niki Pauls
Production: Rosco Production
Creative Production: WE ART agency
Post: Recom Berlin
Creative Direction/Agency: antoni
Client: Mercedes-Benz