Together with Cédric Viollet we shot the photo series for the Care For What Matters campaign of the Mercedes-Benz S-Class.
Cédric’s signature use of warm tones, often shot during sunrise or sunset, perfectly suited the mood we wanted to create. We aimed for a golden-hour atmosphere, where the sun casts a soft, warm glow over the city. The series includes both shots of the S-Class alone and with models, showcasing the car’s elegance while connecting it to its surroundings.
Photographer: Cédric Viollet
Agent: Mirror Mirror Paris
Stylist: Niki Pauls
Production: Rosco Production
Creative Production: WE ART agency
Post: Recom Berlin
Creative Direction/Agency: antoni
Client: Mercedes-Benz