Mercedes-Maybach S-Class — 100 years

To celebrate 100 years of Maybach, we created a product film featuring the iconic Mercedes-Maybach S-Class, known for its distinctive two-tone paint. This hallmark design inspired our visual concept, reflecting the brand’s duality and its contrasting target audiences: old and new money.

Using split screens, we juxtaposed our talents to represent these audiences.

On one side, a young Black man in street fashion, complete with grillz, moves with the fluidity of a dancer. While on the other side, a sophisticated older woman with long white hair styled in a bun embodies the essence of old money with her poise and presence.

This dynamic interplay not only showcases the luxurious Maybach S-Class but also highlights the brand’s rich heritage and its ability to resonate with diverse audiences across generations.

We collaborated with the talented director Axel Morin, known for his striking compositions and contemporary vision. His skill in creating captivating split screens adds creativity that elevates our visual storytelling, making him the perfect match to bring our concept to life.

Besides the product film, he has also created a bunch of beautiful capsule films.